One of the biggest differences, and things that we’re proud of, is we’ve been building families for 10 years. That may sound like a boast, but for search engines like Google it’s actually a benefit. They reward trusted sites with established track records like ours by giving them added prominence in search results.

Along the same lines, over the past decade we’ve created an extensive archive of 500+ articles written by, for, and about birthparents which is another way that expecting parents find us through keyword-related searches such as “find adoptive parents”, “place baby for adoption”, and “open adoption.”

Plus, we’ve been fortunate to build a community of 30,000+ followers across four different social networks (Facebook, Instagram, Twitter and Pinterest) that regularly puts us out in front of expectant parents and their family and friends.

And then there’s our create-your-own profiles themselves which offer:

  • all of the information expectant parents need to know about you, on one simple, easy-to-read page
  • state-of-the-art photo albums with up to 30 photos for added exposure
  • rotation on our Adoption Profiles page, and on our home page and inside pages throughout the site to help you stand out

Those are just a few things that set us apart. Learn more here.

We can help you find a match, which is one of the most challenging parts of the open adoption process, but we can’t help you get the adoption finalized or offer legal, medical or professional advice. You’ll need an adoption agency or an attorney for that.

It really comes down to personal preference. Most people choose a self-matching service like ours because they want to take more control of their adoption journey and save money. We can help you do both by promoting your parent profile and hopefully connecting you to expectant parents who are considering adoption. You would then need an agency or attorney to help you finalize the adoption or if you’re in need of more guidance and support. Our goal is to build on your agency’s work, if you’re working with one, not replace it.

Adoption is challenging even at the best of times. Having a completed home study means you’ve completed all of your training and education and are ready to adopt a child. It’s a safeguard designed to protect not only you but the expectant parents who will be contacting you so that you can both avoid problems down the road. Keep in mind that, unlike you, expectant parents have not undergone the same kind of rigorous screening and may not understand how adoption works. Having a completed home study means that you’re aware of your rights and responsibilities, and that includes making sure expectant parents receive counselling and have proper representation throughout the process.

Having a completed home study is part of our terms of service. However, if you send us a letter from your adoption agency or attorney stating that you’re nearly done or expected to receive approval, we’ll be happy to take that into consideration.

Agencies are great, but their outreach efforts vary greatly, depending on which one you’re working with. Some don’t post their waiting parents’ profiles online. Others don’t spread the news about them through social media. And still others don’t show up in Google searches. We do all three—-and much more. Our goal is to maximize your exposure so that you can connect with the expectant parents who are looking for you. That said, when it comes to finding a placement, there is no such thing as too much visibility. So whether you work with us or someone else or even on your own, as long as you follow the laws and provincial guidelines you can never go wrong with posting your profile online.

If all your material is ready to go, it shouldn’t take you more than 20 minutes. Keep in mind that you can save your progress at any time and pick up wherever you left off. You can also make changes at any time after your profile has been published.

For sure. There is a one-time set-up fee of $60. Contact us at for more details.

Over the past years we’ve had matches with all three of our plans. However, the majority of them have come through the “Extreme Exposure” plan. Finding a match is all about getting exposure, and the “Extreme Exposure” plan offers that in spades. Not only will your profile appear on our home page, on the top row(s) of our Adoption Profiles page, and in featured places throughout the site, it will also be posted and promoted on our social media channels where it will reach an even larger audience.

Ah, the milion dollar question! Every situation is different and depends on a number of variables. We’ve had waiting parents find a match on their first day or first week on the site, while others have waited for years. Most matches are somewhere in between. Your profile, pictures and exposure play a huge role in the process. But don’t under estimate luck and timing! The key is to be proactive and to stay positive. Although there’s no guarantee that having a profile will help you find a match. Your odds of being successful will significantly increase if you do.

We strongly recommend you contact your adoption professionals as soon as possible. Unfortunately, not everyone who will be reaching out to you will be doing so in good faith and sometimes we’re too emotionally involved in a situation to realize it. As a result, the first thing you need to determine is that the people contacting you are who they say you are, and not scammers. Getting your professionals involved early on could help you spot red flags and save you a lot of heartbreak, frustration and money before you get too deep into a situation.

Yes. We’re not an agency nor are we licensed to place children for adoption. Our goal is to help you with one of the most difficult parts of the open adoption process–finding a match with an expectant parent. But you still need an adoption professional to guide you through the social and legal aspects of the placement and get the adoption approved.

No. There are no additional charges beyond your monthly subscription.

Yes, in fact we recommend it. Expectant parents can get really excited when they find what they think are the perfect parents for their baby. And it’s not fair for them to get their hopes up about you if you’ve already connected with another couple. We suggest you put your profile on hold while you work through your current connection, even if it doesn’t seem promising. Just let us know and we’ll put your profile on pause and will re-activate it if and when you’re ready.